Financial Times FT.com

Advertising decline hits the trade press

By Andrew Edgecliffe-Johnson

Published: February 25 2008 03:32 | Last updated: February 25 2008 03:32

A decade ago, Reed Elsevier made its money from thick volumes lining lawyers’ office walls, authoritative tomes on doctors’ desks and magazines that were required reading for the professions they were aimed at.

Today, most of the Anglo-Dutch publisher’s legal and medical information is delivered via online databases to which well over 90 per cent of its customers renew their subscriptions each year.

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