When Coca-Cola, the self-styled “world’s most inclusive brand”, was hit by allegations from a Colombian trade union that it and its bottling partners condoned and supported right-wing death squads that attacked or intimidated union members, its response was vehement. “This is a publicity stunt,” it said in reaction to the claims earlier this year.
“The allegations are false and it’s outrageous to believe that The Coca-Cola Company would have anything to do with this type of behaviour.”
