Michel Gondry’s Be Kind Rewind is 100 minutes of sweet-natured idiocy, giving us the history of cinema seen through the eyes of two slackers converted to creativity in Passaic, New Jersey. Imagine Clerks meshed with a “100 best movies” TV countdown show. Jack Black’s Jerry becomes magnetised while trying to sabotage a power plant – it could happen to any of us – and, next thing we know, he has erased all the tapes in friend Mike’s (Mos Def) video store. There is only one recourse, as the customers yell to hire Ghostbusters, King Kong or Driving Miss Daisy: remake them all as two-man shows, camcorded, played and designed, with scavengings from Jerry’s junkyard, entirely by M and J.
Even lasting 20 minutes each, these improvised classics catch on. Le tout Passaic wants more. Possessed by vision and mission, the heroes embark on their own movies, starting with a biopic of Fats Waller. They believe Waller was born in the house now occupied by the video store – though it emerges he wasn’t (this film loves the delusional caught in flagrante).

COLUMNISTS 

