Financial Times FT.com

Wal-Mart's amateur advertisers

By Jonathan Birchall and Aline van Duyn

Published: July 21 2006 03:00 | Last updated: July 21 2006 03:00

Could Babi, Sam Flow and Jay Jay So Sexy represent the future for Wal-Mart, the largest US retailer?

All three are featured on the personal web pages of The Hub - School My Way, an online project that is part of its current "back-to-school" season marketing campaign.

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