Financial Times FT.com

Prisa plays down sale setback for pay-TV

By Victor Mallet in Madrid and Ben Fenton in London

Published: December 5 2008 19:20 | Last updated: December 5 2008 19:20

Prisa, the indebted Spanish media group, on Friday put a brave face on its failure to agree the anticipated sale of Digital Plus, its satellite pay-TV business, and said talks were continuing with a partnership of Vivendi of France and Spain’s Telefónica.

Juan Luis Cebrián, Prisa chief executive, told a shareholders’ meeting that there was “no deadline” for the sale of Digital Plus, although people close to the negotiations say Prisa is urgently seeking to make the sale in order to reduce its €4.8bn ($6bn) debt burden.

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