Financial Times FT.com

Companies plan to cut marketing agencies

By Tim Bradshaw

Published: September 9 2009 22:40 | Last updated: September 9 2009 22:40

More companies are planning to reduce the number of marketing agencies they use as the outlook for advertising spending remains uncertain.

A survey of 115 members of the Marketing Society, produced in conjunction with Royal Mail, found that over a quarter will consolidate their agency roster, although more than two-thirds will retain the same number of third-party agencies.

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