Jersey Pottery is hardly a start-up – it has been in the Jones family since 1953. But every few years it has faced the challenge of changing direction to cope with changing markets.
This has been so successful that it is now one of the few Jersey-owned businesses operating internationally. Its ranges of beautifully illustrated tableware and home accessories are so well-known in the industry that it is simply referred to as Jersey, in the same way as experts refer to Doulton or Wedgwood.
