Financial Times FT.com

Twitter do’s and don’ts for brands

By Tim Bradshaw

Published: July 20 2009 22:26 | Last updated: July 20 2009 22:26

KFC found huge success when it used Twitter to launch grilled chicken

KFC, the fast food chain, learnt a thing or two about the power of Twitter, the messaging site that allows members to post 140-character updates for all to see, when it launched grilled chicken earlier this year.

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