Sotheby’s Institute of Art in London, has collaborated for the first time with a business school, teaching management students the business of art and the fine art market.
The students, from Audencia Nantes School of Management in France are studying for the masters in the management of cultural institutions. And as well as spending one week in London, they will also spend a study period in Bibao, Spain, where they will study the success of the city’s cultural initiatives, in particular the Guggenheim museum of modern art.



