AT&T, the largest US telecommunications group, will launch its new live mobile television service on Sunday using two handsets, the LG Vu and the Samsung Access, both designed for television viewing.

AT&T Mobile TV, which will be based on Qualcomm’s MediaFlo technology and will cost an additional $15 a month, will offer subscribers 10 channels of broadcast TV including two exclusive channels – PIX, from Sony Pictures Television, and CNN Mobile Live.