Financial Times FT.com

Web beats TV to biggest advertising share

By Tim Bradshaw, Digital Media Correspondent

Published: September 30 2009 00:06 | Last updated: September 30 2009 00:06

The internet has overtaken television to become the UK’s largest advertising medium, according to a report by PwC for the Internet Advertising Bureau.

The UK is the first large media market to see such a shift.

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