Financial Times FT.com

Gucci chief designs a bigger future for the brand

By Adam Jones, Consumer Industries Correspondent

Published: December 15 2004 02:00 | Last updated: December 15 2004 02:00

Robert Polet, the new chief executive of Gucci, has vowed to double the size of the core Gucci brand over the next seven years.

He also said that loss-making smaller labels - such as Alexander McQueen, Stella McCartney, Balenciaga and Sergio Rossi - had to break even by 2007.

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