An Indian regional newspaper is managing to increase circulation by attracting a rising number of politically engaged and literate people, at a time when global newspaper sales are falling.

Dainik Jagran, a Hindi language daily, has a circulation of 2.3m, according to the latest Indian Readership Survey. This comes on the back of the growing dominance in the country of Hindi language newspapers – four of the five most widely read newspapers in the country are in Hindi, a language that is spoken by 41 per cent of the country’s 1.2bn people.