Dressed for the overcast Geneva morning in a winter-weight wool pin stripe suit and a soft cashmere grey polo neck, Ralph Lauren explains why he is launching a luxury watch brand in the current economic climate.
“I am well aware that we are flooded with watches but this is not about need, it is about want. We said we were launching and we are, though it is an unusual time to be doing so. People are still buying but they are buying special things that are really good.”
