Financial Times FT.com

Retail space: Idiosyncrasy has become the retailer’s uniform

By Vanessa Friedman

Published: June 4 2007 02:30 | Last updated: June 4 2007 02:30

When Tom Ford was deciding how he wanted his first eponymous store to look, he didn’t have to go very far. “It’s my name, so I though the store should reflect me,” he says of the space that opened just over a month ago on New York’s Madison Avenue.

How does a store reflect a man? “It looks a lot like my house in London,” he says. “I have the same fur rug; the sofas are replicas of the sofas I designed for my house; the lamps are replicas of some lamps I have.” He even took some of his personal art collection – a sculpture by Fontana and one by Jean Arp – and “loaned” it to the three-floor, 8,680 sq ft boutique. “I didn’t want a generic store any more,” he says.

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