Financial Times FT.com

Detroit looks to revive used-car market

By John Reed in Detroit

Published: February 15 2009 18:11 | Last updated: February 15 2009 19:11

This weekend, car salesmen around the US have donned Abraham Lincoln wigs and beards in a bid to tempt reluctant buyers back into dealerships for Presidents Day sales.

The long weekend traditionally kicks off the industry’s spring buying season, and General Motors, Honda and Toyota are among the carmakers offering aggressive sales and marketing promotions.

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