Collaborations between prestige car marques and luxury watchmakers have proved popular and successful in recent years, but could the days of such partnerships be numbered now that sales of high-end automobiles have taken a dive?
Jean-Claude Biver, Hublot’s chief executive, does not seem to think so – last month the genius marketeer announced that the brand famous for its “fusion” watches, made from unusual combinations of materials such as gold, rubber, kevlar and magnesium, has teamed-up with the Morgan Motor Company which this year celebrates the centenary of its founding.
