Financial Times FT.com

McDonald’s benefits from budget-conscious climate

By Jonathan Birchall

Published: June 8 2009 18:45 | Last updated: June 8 2009 18:45

McDonald’s, the world’s largest fast food chain, reported another strong month of sales in May, as its low-price menus continued to attract budget-conscious consumers in the US and Europe.

The group’s global comparable sales rose 5.1 per cent year-on-year in May, supported by a 2.8 per cent increase in the US, and a 7.6 per cent increase in Europe. Comparable sales in Asia rose 6.4 per cent, in spite of weakness in China, where its western-style restaurants have lost out to cheaper, traditional competition.

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