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What IT means to me: ‘Customers will pay more for simplicity’

By Stephen Pritchard

Published: February 14 2009 03:33 | Last updated: February 14 2009 03:33

Converting voicemails to text messages is a service you probably never thought you would need. Then again, two decades ago a lot of people thought the same about mobile phones.

But while the mobile phone is now almost ubiquitous, Christina Domecq still has some way to go to persuade phone subscribers that dialling a number to hear recorded voice messages is an idea whose time has passed.

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