McKinsey Company, the consultancy, designed the methodology of the survey, created the online survey site, and performed the data analysis of the survey results, in consultation with the Financial Times.

FT readers around the world were invited to participate in an online survey of Chinese global corporate brands via banners on the US, UK, Europe, and Asia homepages of FT.com and the homepage of FTChinese.com, the FT’s Chinese-language website, and via email to a group of registered FT.com users selected based on their willingness to receive such emails.