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Sex and gossip power Apple Daily

By Richard Hazeldine in Taipei

Published: November 27 2009 18:11 | Last updated: November 27 2009 18:11

In Taiwan, the Apple Daily has arguably shaken up the local media industry more than any other newspaper. It was launched in 2003 by tycoon Jimmy Lai, following the model set by his Hong Kong newspaper of the same name.

In just six years the Apple Daily has become Taiwan’s second-biggest paper, selling about 500,000 copies daily, thanks to its tabloid-like mixture of sex, scandal, celebrity gossip and graphic photographs.

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