“It might be obvious, but winning is good for business,” says Nicky Santomauro, managing director of Lavenham Leisure, a Suffolk-based maker of quilted horse rugs and country clothing.

Receiving a Queen’s Award for Export Achievement last year, she says, helped attract new clients. “It’s been great for our marketing. The Queen and the royal family are very respected abroad so being able to have an emblem on our stationery has helped. It’s a talking point to start a meeting with.”