With demand increasing at 25 per cent a year, every luxury brand is planning investments in China and next month jeweller Bulgari will open its biggest store in the country.
But the Italian brand’s glitzy shop will be far from the tree-lined shopping districts of Shanghai and the polished malls of Beijing. Instead, Bulgari, which saw its Asian sales rise 75 per cent last year, has chosen the industrial city of Shenyang, at the heart of China’s north-eastern rust-belt.
