Financial Times FT.com

PR crisis for Yum Brands after rat video

By Andrew Ward in Atlanta

Published: February 23 2007 23:14 | Last updated: February 23 2007 23:14

Yum Brands, one of the world’s largest fast-food retailers, is facing a fresh public relations crisis after video showing an infestation of rats at one of its restaurants in New York spread across the internet.

The embarrassing film comes less than three months after an E.coli outbreak at Taco Bell, the group’s Mexican-themed food chain, left more than 70 people sick and caused a nationwide slump in sales.

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