Anyone in the market for some fine jewellery no longer has to bother trekking to Bond Street, Place Vendôme or Madison Avenue. Just wander over to your desk, grab your mouse, and click, click, click.

De Beers entered the online e-tailing market this June – though, so far, the brand has restricted its e-tailing to the US. “Sales have grown 65 per cent each month,” says Guy Leymarie, chief executive of DeBeers Diamond Jewellers.