Financial Times FT.com

Brands act local to woo 1bn Chinese

By John Quelch

Published: August 10 2008 16:54 | Last updated: August 10 2008 16:54

Chinese man with a can of CokeGetty

In preparing to host the Olympic Games, the Chinese have had to embrace western standards to meet the promises made to the International Olympic Committee. Many factories have now been shuttered, to reduce pollution and improve air quality in Beijing. Legions of Chinese soldiers have cleared infestations of algae from the coastal locations of yachting races. Beijing taxi drivers have been ordered not to spit, in deference to visiting tourists.

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