PPR, the French conglomerate that owns Gucci, Bottega Veneta and several other luxury goods brands, is threatening legal action against Ebay if the online auction site does not crack down further on counterfeits sold on its website.

In an interview with the Financial Times, François-Henri Pinault, PPR’s chairman and chief executive, said that his company had been in talks with Ebay for several months in an attempt to improve the policing of fakes sold by the site’s members.