What marks out Renault from DaimlerChrysler, Chanel from Carrefour, AIG from Merrill Lynch and IBM Japan from Vodafone?
The comparisons may not be strictly fair. But while the French carmaker, Parisian fashion house, US insurer and US IT services company are commonly judged to have done pretty well in Japan, the German-US car manufacturer, French supermarket chain, US securities firm and UK telecoms company have had notable – in some cases terminal – setbacks.

