From “staycations” and “nanobreaks” to nostalgia, all the signs are that Britain’s 2009 holiday season will feel different from the frequent, free-spending overseas trips of the recent past.

“Britain for less” and “Enjoy every minute”; the slogans of the overseas and UK promotional campaigns being run by VisitBritain, the government tourism body, capture the prevailing mood of price sensitivity and value for money.