Financial Times FT.com

Downturn is proving bitter for chocolate

By Haig Simonian

Published: December 23 2008 20:06 | Last updated: December 23 2008 20:06

Among the products most viewed as recession proof, chocolate ranks highly. The sweet bars are affordable, comforting and, in contrast to alcohol, unlikely to produce a hangover.

However, that reputation may be changing. The business of chocolate, like coffee, has been undergoing a transformation. In major markets, consumers have developed a taste for expensive new brands made out of superior quality cocoa beans.

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