Financial Times FT.com

Kraft is served well by Americans eating out less

By Jonathan Birchall in New York

Published: May 6 2009 03:00 | Last updated: May 6 2009 03:00

Strong US sales of frozen pizza and low-cost macaroni-cheese helped Kraft, the largest US food group, report strong first-quarter results in spite of pressure on its global earnings from the strong dollar.

Unit sales of Mac-and-cheese dinners, which can feed three children for less than $1.50, increased by a double-digit percentage during the quarter as budget-conscious consumers sought to cut costs.

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this