Financial Times FT.com

Case study: Low-key in a crowded market

By Vincent Boland

Published: July 18 2007 08:49 | Last updated: July 18 2007 08:49

HSBC has finally put its worst days in Turkey behind it.

This month, the Turkish operations of the global banking giant moved to new headquarters in Istanbul, a new building that replaces the gloomy office it occupied since its original home in the financial district was badly damaged in a terrorist bombing in November 2003.

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