Zhi Xianzhong is the first man in China to have bought an iPhone, according to the certificate he held up at the iPhone launch party held in one of Beijing’s swankiest shopping malls.

After two years of waiting, Apple’s wildly popular smartphone finally kicked off official sales in the world’s largest mobile market, with almost 700m users. China Unicom, the country’s second-largest carrier and the first telecoms group to make a distribution deal with Apple in China, threw an all-night celebration to mark the event.