Adam Crozier’s first reporting of results as chief executive of ITV on Tuesday will be accompanied by signs of a pay-TV deal with British Sky Broadcasting and an aggressive approach to making money online, according to people close to the company.
If discussions that centre on BSkyB paying ITV for the exclusive right to host high-definition versions of ITV2, ITV3 and ITV4 bear fruit, it would give the UK’s largest commercial broadcaster a foothold in pay-TV that Mr Crozier and his chairman Archie Norman have identified as crucial to its future.
