Inside every Turk, it turns out, is an online pundit waiting to break out and share news, views, and last year’s summer holiday photos with the world.

Turks are a famously sociable people, but the advent of user-driven internet sites, popularly known as Web 2.0 – assorted online communities and services covering wikis, blogs and social networking and video-sharing sites – has sent Turkish users online in numbers that have technology analysts around the world scratching their heads.