Financial Times FT.com

Obama targets ‘soccer moms’ to halt poll slide

By Anna Fifield in Washington

Published: July 28 2010 18:00 | Last updated: July 28 2010 18:00

When Barack Obama appears on Thursday on the homey set of The View, all couches and coffee cups, he can expect laughs and soft questions from “the ladies” – led by television mavens Barbara Walters and Whoopi Goldberg.

In yet another first, Mr Obama will appear on a daytime television chat show, speaking largely to the “soccer mom” demographic about his family’s life inside the White House, the economy and the BP oil spill.

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