Financial Times FT.com

The marketing advantages of an environmental message

By Simon de Burton

Published: November 13 2009 15:55 | Last updated: November 13 2009 15:55

Talk of environmental impact, global warming and CO2 emissions usually leads us to planes, trains and automobiles – not the seemingly innocuous wristwatch which, in its mechanical form, is possibly one of the most earth-friendly pieces of machinery imaginable.

Earlier this year, Saul Griffith, the inventor, told a climate change audience to save the environment by buying a Rolex on the basis that it is better to pay more for a single, high-quality product than to purchase several cheaper, less durable ones.

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