Financial Times FT.com

Toyota’s Prius delays test customers’ patience

By Jonathan Soble in Tokyo and Bernard Simon in Toronto

Published: July 6 2008 19:26 | Last updated: July 6 2008 19:26

The list of virtues possessed by Toyota Prius drivers just keeps growing. There is environmentalism, of course, and – as oil prices skip toward $150 a barrel – economic savvy. Increasingly, there is also patience.

Waiting lists for Priuses have expanded sharply as demand outstrips the Japanese carmaker’s capacity to build the petrol-electric hybrid vehicles. Toyota – normally a paragon of supply-chain management – admits to “bottlenecks”, particularly in batteries, which have slowed turnover even as drivers clamour for more fuel-efficient cars.

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