Tulipmania: Money, Honor, and Knowledge in the Dutch Golden Age
by Anne Goldgar
University of Chicago Press ₤17, 400 pages
FT bookshop price: ₤13.60

We think we know the story of ”tulipmania”: the 17th-century Dutch dropped fortunes on tulips, ruined their economy, even killed themselves over the bulbs. In short, tulipmania is remembered as the first market bubble. It has been used as an analogy for subsequent ones, most recently during the dotcom boom. However, Anne Goldgar tells us at the start of her excellent debunking book: ”Most of what we have heard of it is not true.” For instance, Goldgar couldn’t identify a single person bankrupted by tulipmania. In this dense academic work - with longueurs for readers who aren’t themselves tulipmaniacs - she tells a new story.