Financial Times FT.com

Sustainability report seeks the facts

By Deborah Brewster

Published: December 9 2007 17:57 | Last updated: December 9 2007 17:57

Not so long ago “green” issues were commonly associated with fuzzy public relations gestures rather than cold, hard numbers. But as companies increasingly accept the need to tackle climate change, the focus has shifted to technical measurements.

Enter the accountants, and what observers say is nothing less than a sea change in thinking in the past year and a host of initiatives on what to report and, more importantly, how to measure it.

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