A blog to encourage young people to vote in the European parliamentary elections proved far more popular than EUTube, the European Union’s online television channel. But Brussels is still struggling to create a sense of excitement about its work among younger voters, says Katrina Bishop, one of the bloggers.

The Think About It blogging competition, an attempt to coax under-25s into the polling booths, received more than 2.7m hits between its launch in February and the elections on June 4. EUTube has had 2.2m viewers in the two years since its launch. Guido Fawkes, Paul Staines’ irreverent blog about Westminster politics, registered well over 8m hits for the period that Think About It was running.