Financial Times FT.com

Rivals seek to harness digital advertising

By Kenneth Li in New York

Published: December 9 2008 20:25 | Last updated: December 9 2008 20:25

To save itself from an uncertain fate, the US newspaper industry has formed two consortiums with overlapping membership to boost digital revenue, recalling an ill-fated effort more than 10 years ago.

Launched at the end of the last millennium, the New Century Network was considered cutting edge for its time – a massive publishing consortium of nine top US newspapers contributing their editorial firepower to an internet portal that aimed to take down the likes of Yahoo and Microsoft.

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