Financial Times FT.com

UK tourism basks in a penurious summer

By Roger Blitz

Published: August 9 2008 01:56 | Last updated: August 9 2008 01:56

After years in which holidays at home have been associated with dreadful quality and worse weather, a cash-strapped nation is suddenly finding British tourism cool again.

A slew of hospitality operators have been parading robust sales figures suggesting the industry is the beneficiary of economic decline and reinforcing the point that a preference for the domestic sojourn over the foreign is not confined to politicians such as Gordon Brown. The prime minister is taking a break in fashionable Southwold in Suffolk, after forsaking the delights of Cape Cod, his destination of choice in the days before he had children.

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