Financial Times FT.com

Olympics agency in fresh logo row

By Roger Blitz, Leisure Industries Correspondent

Published: November 16 2009 23:16 | Last updated: November 16 2009 23:16

The logo for the 2012 Olympics is paraded at the Beijing gamesReuters
London calling: the 2012 Olympics logo is paraded at the Beijing games last year. Critics panned it

The controversy over the jigsaw-style logo of the London Olympics – panned by critics when it was unveiled two years ago – has been reignited after the advertising agency chosen by organisers to market the 2012 games gave it a decidedly lukewarm endorsement.

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