Financial Times FT.com

How brands can go on prospering in a downturn

Published: February 20 2008 02:00 | Last updated: February 20 2008 02:00

From Mr Charlie Hoult.

Sir, With nothing but economic doom and gloom making the headlines lately, it is refreshing to read John Quelch’s practical advice for marketers and brands to stay competitive in a downturn (“Family comes first when marketing faces tougher times”, February 18).

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this