COMPANIES Todd Stitzer, Cadbury chief executive, has signalled support for a possible tie-up with Hershey, declaring the US confectioner a better cultural fit with the chocolate maker than Kraft, the food conglomerate that has launched a hostile £10bn bid.
Hershey, which has owned the licence for the Cadbury brand in the US since 1988, is contemplating a bid for Cadbury after the decision by Kraft of the US this month to go hostile. If Hershey can finance the bid, it is likely to make a friendly offer.
