Financial Times FT.com

Warner Bros in marketing shake-up

By Matthew Garrahan in Los Angeles

Published: January 16 2008 02:00 | Last updated: January 16 2008 02:00

Warner Brothers has shaken up its marketing department in a bid to capitalise on the growth of the international box office, consolidating its domestic and international theatrical marketing divisions into one unit.

The studio, which recently scored with I Am Legend , has appointed Sue Kroll to the new position of president, worldwide marketing.

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