The Reader’s Digest Association, whose US arm sought bankruptcy protection last month, is looking to overhaul its global online activities to attract a younger audience to a brand suffering from its associations with doctors’ waiting rooms and elderly readers.

“We were the Google News of the 1920s. We were the original aggregator,” said Jonathan Hills, the newly promoted general manager of readersdigest.com, in reference to the flagship magazine’s beginnings as a collection of summarised books and articles from other publications.