Google shows no signs of relenting in its effort to take over the world – sorry, to “organise the world’s information and make it universally accessible and useful”. Last week, it promised to bid $4.6bn (€3.3bn, £2.2bn) or more to run a mobile phone service in the US if the auction is conducted in the way that it wants. It also missed analysts’ expectations for its second-quarter earnings because it was in so much of a rush to employ people that it hired more than it intended.

Eric Schmidt, its chief executive, made clear at Allen and Company’s Sun Valley conference for media and technology executives 10 days ago that resistance to Google is useless. He dismissed the refusal of social networks such as Facebook to let search engines scan their content as a “transient” phase. He also took a potshot at Viacom, which sued Google over its YouTube video-hosting site, suggesting that the media group is simply an outfit run by lawyers.