There is no clear definition of the term the base of the pyramid, says Professor Reuben Abraham, as he investigates different ways of looking at the economics of production and consumption in countries such as India.
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By Della Bradshaw
Published: October 12 2007 18:24 | Last updated: October 12 2007 18:24
There is no clear definition of the term the base of the pyramid, says Professor Reuben Abraham, as he investigates different ways of looking at the economics of production and consumption in countries such as India.
Your Professor